Licensing.biz:

TWF slams in to number one

Samantha Loveday Aug 6 2008, 10:12am

Thumb Wrestling Federation crowned the most watched children's show in the UK.

Thumb Wrestling Federation is turning into a true contender for heavyweight champion, ranking as the number one kids show in the UK.

Broadcast magazine reported that the TWF transmission on Monday July 14th was at the top of the children's pile, above such other shows as Grange Hill and Newsround (Barb ratings supplied by TNS Infosys).

Created by Animation Collective, TWF is stripped across both BBC1 and BBC2's children's programming and daily on the CBBC channel. The BBC has bought all four seasons of the series, with the fourth currently in production and due to be delivered in the autumn.

Licensed by Bulldog, the list of UK TWF licensees is steadily growing, too. DVDs from Delta are on retail shelves, while products from Sambro, Aykroyds/TDP, Roy Lowe & Sons, Panini, Random House and Danilo are sold into stores for the autumn.

"TWF has always had the capacity to be a real winner of a show and having topped the ratings for children we are ever more confident that our licensees have backed a heavyweight champion," said Bulldog's Rob Corney.