SPIN MASTER LTD. JUMPS INTO THE RING TO LEAD
THUMB WRESTLING FEDERATION LICENSING EFFORT
CALABASAS, CA, June 14, 2006 Al Ovadia & Associates, Inc. announced today that it has signed an agreement with Spin Master Ltd., an international developer and distributor of toys, as the lead toy partner for the hit property, Thumb Wrestling Federation: TWF, which launched earlier this spring on Nicktoons Network. TWF, from Larry Schwarz’s Animation Collective, is a hysterically fresh, live-action series of bouts, bios and special features showcasing 26 masked wrestlers in heart-pounding, thumb-to-thumb action.
“Al Ovadia & Associates, Inc. serves as global licensing agent for TWF, a fictional sports league in which the “Mighty Dexteras” take on their arch-enemies, the evil “Sinistras”, in individual matches that lead up to a season ending championship event, the Thumber Summer.
“Thumber Summer, a 14-week thumb wrestling tournament, kicked off on Monday, May 29, and will premiere a two-part Quarterfinal Games episode on Monday, June 12 and Monday, June 19 followed by the Thumber Summer Semifinals on Monday, July 24 and Monday, July 31. The highly anticipated Thumber Summer Final Match will air exclusively online at www.nicktoonsnetwork.com on Monday, August 28. Thumber Summer will conclude with two thumbs dueling for the TWF Heavy Weight Championship Belt on Monday, September 4 on Nicktoons Network.
“In just a few short months, Spin Master Ltd. has done a fabulous job capturing the fun and excitement of the TWF and translating it to some terrific toys that will begin to roll out early next year,” stated Al Ovadia, president, Al Ovadia & Associates, Inc. “TWF takes one of the world’s most well known play patterns and gives it a real personality. Spin Master Ltd. has taken that unique personality and brought it to life in their terrific line of products.”
“Spin Master is ecstatic to be the lead toy licensee for TWF,” says Mark Sullivan, Senior VP Marketing, Spin Master Ltd. “TWF combines cool, colorful characters that are highly collectible with a well-established play pattern that pits good vs. evil with an over-the-top sense of humor.”
Spin Master Ltd.’s TWF licensing program will feature a kid friendly collection of figures, collectibles, role play products and playsets. Merchandise will be geared towards the 6-16 demographic. Product is expected to start hitting shelves in early 2007.
With its highly creative characters and unique premise, TWF has become an instant hit. Bouts air every hour on the hour from 7-12 PM Monday, Friday, Saturday and Sunday nights with bios and special features airing on the half hour. In addition, bios and special features can also be seen weekend mornings from 9-12. Segments include one-minute bios of the individual wrestlers, 45-second gags and three-and-a-half minute thumb wrestling matches that kick off when the referee shouts “Lock ‘em up!” followed by the countdown, “4-3-2-1...who will be the strongest thumb?” before the opponents face off. And, if you happen to miss a match, all programming segments can be found 24/7 on www.nicktoonsnetwork.com.
Spin Master Ltd. is a multi-category children’s entertainment company that, since 1994, has been designing, developing, manufacturing and marketing consumer products for children around the world. Spin Master is ranked among the top 10 North American toy manufacturers and is a dominant leader in the children’s4:13 PM 6/16/2006 entertainment industry. Spin Master is comprisedof such best-selling brands as Air Hogs, Aquadoodle, Bella Dancerella, Black Belts, Bounce ‘Round, 7-11 Slurpee Maker,and Mighty Beanz. Most recently Spin Master Ltd. has entered the market of children’s room decor. The Marshmallow brandconsists of licensed and non-licensed children’s furniture. Spin Master employs over 300 people with offices in Toronto, New York, London, Paris, Hong Kong and China. For more information, please visit www.spinmaster.com.
New York City-based Animation Collective (www.animationcollective.com) is a leader in creating animated children’s programming for television, the Internet and home video. Larry Schwarz is the creator and executive producer of all of Animation Collective’s original television series including Kappa Mikey Nickelodeon’s first ever global acquisition, recently picked up for a second season Thumb Wrestling Federation: TWF, Leader Dog, and Tortellini Western for Nicktoons Network and Ellen’s Acres and HTDT for Cartoon Network. In addition, Schwarz served as producer of Wulin Warriors for Cartoon Network and the first season of The Incredible Crash Dummies for 4KidsTV. Animation Collective is the largest provider of original content for KOL, America Online’s kids channel and Red, its teen channel. Its first multi-platform success, Princess Natasha for America Online, was featured on Cartoon Network and has been released as a book series from Little, Brown, an upcoming comic book series from DC Comics and as licensed consumer products.
Nicktoons Network is the fastest growing kids network* and offers a 24-hour schedule featuring programming such as Kappa Mikey, Corneil and Bernie and Martin Mystery, as well as a roster of hits that have defined kids’ and animation lovers’ TV, including The Angry Beavers, Yakkity Yak, Invader Zim, Spongebob Squarepants, The Fairly OddParents and Jimmy Neutron. Nicktoons Network is a part of the MTV Networks expanded suite of channels available for digital distribution.The new channels include MTV Hits, MTV Jams, Nicktoons Network and VH1 Mega Hits, expanding and strengthening MTV Networks’ digital offerings to thirteen services.
Al Ovadia & Associates, Inc. offers its clients a variety of services, including intellectual property representation, global licensing and promotional management, as well as distribution of TV and home entertainment. Current properties represented by the company include Bernard and Khudayana from BRB Internacional (Madrid), Huevocartoon from Communidad Huevo (Mexico), TWF from The Larry Schwarz Company (USA), The Annoying Thing aka Crazy Frog from Kaktus Film (Sweden), Mr Gisby’s Totally Gay Pet Shop from Andrew Georgiou (Australia) and Zixx from Mainframe (Canada). In addition, Mr. Ovadia is engaged in consulting a variety of clients including television production companies, cable networks, manufacturers and independent producers.
CONTACT:
Animation
Collective
Annalise
Carol
212-
947-1099
annalise@animationcollective.com
Freeman Public Relations
Amy Friedland/Jamie Paster
973-470-0400
afriedland@freemanpr.com
jpaster@freemanpr.com
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